Last Profits in Whales
نویسندگان
چکیده
منابع مشابه
Managing Channel Profits
A of distribution consists of different channel members each having his own decision variables. However, each channel member’s decisions do affect the other channel members’ profits and, as a consequence, actions. A lack of coordination of these decisions can lead to undesirable consequences. For example, in the simple manufacturer-retailer-consumer channel, uncoordinated and independent channe...
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ژورنال
عنوان ژورنال: Oryx
سال: 1980
ISSN: 0030-6053,1365-3008
DOI: 10.1017/s0030605300029100